Sony Ericsson will release Xperia Arc

The latest Sony Ericsson mobile phone to be released in the market is the Xperia Arc. It has been prematurely disclosed even before the actual launching but Sony Ericsson UK is confident that this early revelation of the new handset that will replace the Xperia X10 will not be a big problem.

A big marketing campaign is set for the launching of the Xperia Arc handset in the UK and the company is betting big on this new handset variety. The promotion is said to be bigger than that done on the “Spark Something” campaign on October 2009.

The Xperia Arc handset is a 4.2 Android smartphone that has the same look of that of the Xperia X10 but a thinner version of only 8.7 mm. The Arc handset is the fifth installment from the Android-based Xperia series the former models being; the X10, X10 mini, X10 mini pro and the one released last year, the X8. It is set for upgarding to Android 3.0 honeycomb as soon as it is released in the market.

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